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Breaking Language and Cultural Barriers: A Key to Improve Stakeholder Relationships of SMEs
Abstract
This chapter describes how since successful communication with stakeholders is a vital process for every company, it is necessary to consider language and cultural barriers as external factors to internationalize SMEs, that company owners must consider carefully. The language industry is constantly growing and getting stronger to supply business needs and to support SMEs in their internationalization processes. A survey was applied to a sample of Translation Service Providers in order to analyze the physical, digital and human resources they use in their translation processes. It found that they use different state of the art digital resources, they do not really use physical resources frequently (different from dictionaries) and they include proofreaders and experts in different areas as human resources, in addition to specialized translators, in their processes. As a conclusion, Translation Service Providers are getting prepared to support companies and especially to promote the internationalization of SMEs, by helping them break language and cultural barriers.
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