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Brave Old World: Facing the Challenges in Universal Codes of Media

Brave Old World: Facing the Challenges in Universal Codes of Media
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Copyright: 2021
Pages: 31
Source title: Universal Codes of Media in International Political Communications: Emerging Research and Opportunities
Source Author(s)/Editor(s): Mykola Borysovych Yeromin (Vasyl' Stus Donetsk National University, Ukraine)
DOI: 10.4018/978-1-7998-3808-1.ch008

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Abstract

This chapter, effectively being the conclusive one in the whole research insight, attempts a prognostic revision of all the major challenges further researches of universal codes of media might face, both ones connected to international political communication and indigenous to media platforms. Its main purpose is to streamline book's assorted factual and conceptual notions into five main challenges, that of universality, information resistance, codes, media, and absence of challenge. The chapter includes a plethora of cases which might serve as a warning, a guideline and/or additional verified facts regarding universal codes of media in international political communication, aligned with main problematic features of definition and theory in media studies paradigm.

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