The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Blockchain-Powered Decentralized Finance (DeFi) in Digital Marketing
Abstract
Blockchain-powered decentralized finance (DeFi) is revolutionizing digital marketing by enabling transparent, secure, and automated financial transactions. This research explores how DeFi-driven smart contracts, tokenized incentives, and decentralized identity management are transforming consumer engagement, advertising models, and data privacy. While DeFi eliminates intermediaries and enhances efficiency, challenges such as cybersecurity risks, regulatory uncertainties, and scalability issues remain. Addressing these concerns will be crucial in harnessing DeFi's full potential for marketing innovation and consumer empowerment.
Related Content
|
Muhammad Naeem Shahid, Mahreen Bashir, Muhammad Umar Islam, Zahid Mahmood.
© 2027.
36 pages.
|
|
KM Ashifa, B. UmaDevi, L. Anitha, Palanivel Rathinasabapathi Velmurugan, R. Vettriselvan.
© 2027.
26 pages.
|
|
Mirudhula K., Karthikeyan S..
© 2027.
36 pages.
|
|
Abid Ali, Muhammad Zahid, Muhammad Naeem Shahid, Sumaira Aslam.
© 2027.
24 pages.
|
|
Priyakrushna Mohanty, Rashi Modi, Aaleyah Behera.
© 2027.
40 pages.
|
|
R. N. Ravikumar, S. Aarthi.
© 2027.
32 pages.
|
|
V. Lava Kumar, Santhapalli Gautami, E. Gnanaprasuna, N. Sathyanarayana, D. Srikanth Reddy.
© 2027.
32 pages.
|
|
|