IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Big Data in Social Media Environment: A Business Perspective

Big Data in Social Media Environment: A Business Perspective
View Sample PDF
Author(s): Matilda S. (IFET College of Engineering, India)
Copyright: 2017
Pages: 24
Source title: Decision Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-1837-2.ch089

Purchase

View Big Data in Social Media Environment: A Business Perspective on the publisher's website for pricing and purchasing information.

Abstract

Information technology has reached its pinnacle, with the era being dominated by two hi-tech driving forces - Big data and Social media. Big data encompasses a wide array of data mining workloads, extracted through various sources, the results of which are of keen interest to business leaders and analysts across every industry segment. Data from the social media is exploding at an exponential rate and is being hailed as the key, to crucial insights into human behavior. Extracting intelligent information from such immense volume, variety and velocity of data, in context to the business requirement is the need of the hour. Therefore, new tools and methods specialized for big data analytics is crucial, along with the architectures for managing and processing such data. Big data complemented with Social Media offers a new horizon to take management practice to an advanced level.

Related Content

Okure Udo Obot, Kingsley Friday Attai, Gregory O. Onwodi. © 2023. 28 pages.
Thomas M. Connolly, Mario Soflano, Petros Papadopoulos. © 2023. 29 pages.
Dmytro Dosyn. © 2023. 26 pages.
Jan Kalina. © 2023. 21 pages.
Avishek Choudhury, Mostaan Lotfalian Saremi, Estfania Urena. © 2023. 20 pages.
Yuanying Qu, Xingheng Wang, Limin Yu, Xu Zhu, Wenwu Wang, Zhi Wang. © 2023. 26 pages.
Yousra Kherabi, Damien Ming, Timothy Miles Rawson, Nathan Peiffer-Smadja. © 2023. 10 pages.
Body Bottom