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Big Data HE Communities: Could Twitter Support UK Universities Amid the COVID-19 Transition?
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Author(s): Farag Edghiem (Institute of Management Greater Manchester, University of Bolton, UK)and Moheeb Abualqumboz (University of Salford, UK)
Copyright: 2021
Pages: 12
Source title:
Remote Work and Sustainable Changes for the Future of Global Business
Source Author(s)/Editor(s): Mohammed Ali (Alliance Manchester Business School, The University of Manchester, UK)
DOI: 10.4018/978-1-7998-7513-0.ch003
PurchaseView on the publisher's website for pricing and purchasing information.
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Abstract
This chapter intends to explore the use of the Twitter social media platform as a microblog to share COVID-19 prescribed knowledge through observing the Twitter accounts of the five most student-populated UK universities. The chapter provides valuable practical insight to UK universities practitioners, students, and concerned stakeholders on the use of Twitter microblogs to share or retrieve knowledge required to cope with the current COVID-19 transition. The chapter sheds light on the unique characteristics of knowledge shared by UK universities through Twitter in relation to the current COVID-19 pandemic. The chapter also highlights the unconventional use of Twitter by UK universities to share COVID-19 prescribed knowledge with their stakeholders.
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