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Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies: Application of Fintech in Brunei Darussalam – Embracing E-Wallet in the Retail Sector
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Author(s): Fairul Rizal Rashid (Universiti Brunei Darussalam, Brunei)and Muhammad Zulqarnain Haji Julaihi (Universiti Brunei Darussalam, Brunei)
Copyright: 2022
Pages: 20
Source title:
Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China), Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)and José Emilio Labra Gayo (University of Oviedo, Spain)
DOI: 10.4018/978-1-7998-8524-5.ch003
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Abstract
The rise of digitalization has inevitably impacted the growth of financial technology (FinTech) in Brunei Darussalam. The presence of e-wallet QR code-based payment system, as part of the Fintech development, deems to be the latest payment mode that hits the retail sector of the Sultanate in recent years. Thus, the chapter is aimed to understand the role and impact of e-wallet application in the retail sector. Despite the positive trending indicators for e-wallet growth amongst the population, the utilization of e-wallet in the retail sector is still quite low. Both driving factors and barriers towards e-wallet utilization in the retail sector are discussed by taking account of the views of both customers and retailers. Recommendation steps are also suggested especially on the roles played by both business and government in empowering this new payment system and to drive the population toward a cashless society and attain a smart nation aspiration.
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