Bibliometric Analysis of Personal Data, User Privacy, and Personal Data Market(s)

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Author(s): Faheem Salim Bagwan (Rey Juan Carlos University, Spain)and Eloisa Díaz Garrido (Rey Juan Carlos University, Spain)
Copyright: 2023
Pages: 31
Source title: Big Data Marketing Strategies for Superior Customer Experience
Source Author(s)/Editor(s): Jose Ramon Saura (Rey Juan Carlos University, Spain)
DOI: 10.4018/978-1-6684-6454-0.ch005

Keywords: Business Science Reference / Data Analysis & Statistics / Library & Information Science / Marketing and Consumer Behavior

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Abstract

The personalized services provided to the customers in their day-to-day lives in the form of social circle, shopping experience, and health checkups, have caused a collection of enormous amounts of personal data intruding the user's privacy, and hence creating personal data markets and economy. These personal data markets are operating while the users or customers are busy living their daily lives. Is the academic world keeping pace with these developments? To find out, it is hence important to analyze academically the progress in this field so far. The purpose of this study is to provide a thorough bibliometric analysis using the keywords of personal data, user privacy, and personal data market(s) and bring forth the volume and document citation by time, contribution based on countries, top journals contributions, intellectual structure of the knowledge base, key concepts, and the nature of collaboration(s) achieved till date to help in identifying the research strengths and weaknesses.

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Bibliometric Analysis of Personal Data, User Privacy, and Personal Data Market(s)

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