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Beyond the Hype: How Explainable AI Can Ensure Ethical Use of Generative AI in Digital Media

Beyond the Hype: How Explainable AI Can Ensure Ethical Use of Generative AI in Digital Media
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Author(s): Amaresh Jha (University of Petroleum and Energy Studies, India)and Sanjeev Ratna Singh (Bennett University, India)
Copyright: 2025
Pages: 24
Source title: Understanding Generative AI in a Cultural Context: Artificial Myths and Human Realities
Source Author(s)/Editor(s): Erkan Saka (İstanbul Bilgi Üniversitesi, Turkey)
DOI: 10.4018/979-8-3693-7235-7.ch016

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Abstract

The rise of Generative Adversarial Networks (GANs) in digital media presents both opportunity and challenge. While GANs can create engaging content, their ability to generate realistic yet fabricated media raises ethical concerns about information authenticity and user trust. This paper proposes Explainable AI (XAI) as a solution. By demystifying GAN decision-making processes, XAI can promote transparency in content development, enhance fact-checking, facilitate deepfake detection, and mitigate bias within GAN training data. This multifaceted approach using XAI can foster responsible communication practices and build a foundation of trust between digital media platforms and audiences.

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