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Best Practices for Transparency and Accountability in Green Entrepreneurship
Abstract
This chapter examines the critical interplay between transparency, accountability, and financial sustainability in green entrepreneurship. It highlights the need for green entrepreneurs to integrate environmental stewardship with economic performance while meeting stakeholder demands for authenticity. The chapter identifies best practices for fostering transparency, such as public environmental disclosures, green certifications, and third-party audits, and analyzes accountability frameworks like ESG and TCFD. Major findings emphasize how these practices mitigate risks like greenwashing, attract sustainable investments, and build stakeholder trust. The contribution lies in providing actionable strategies, supported by real-world examples from India and global economies, to help green entrepreneurs balance environmental impacts with financial resilience while addressing regulatory and societal expectations.
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