The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Behavioural AI for Sustainable Wardrobes: Insights and Innovations in Fashion Tech
|
|
Author(s): Razia Nagina (Lovely Professional University, India)
Copyright: 2026
Pages: 36
Source title:
Promoting Sustainable Consumption in Fashion With AI
Source Author(s)/Editor(s): Luzia Arantes (Águeda School of Technology and Management, University of Aveiro, Portugal & Polytechnic University of Cávado and Ave, Portugal)
DOI: 10.4018/979-8-3373-5525-2.ch008
Purchase
|
Abstract
This chapter explores how behavioural science and AI can be integrated to foster sustainable wardrobes by addressing overconsumption and high return rates in fashion e-commerce. It pursues four objectives: linking behavioural theories (nudges, habits, social influence) to AI design; assessing tools like virtual try-ons, recommender systems, and sustainability apps; identifying interventions to reduce excess buying and returns; and providing strategic brand guidelines. Using literature, industry cases (ASOS, Zalando, H&M, Patagonia, Nike), and a survey of 300 shoppers, the study finds fit uncertainty, promotions, and social influence drive unsustainable behaviours. Consumers respond positively to AI-driven size tools and try-ons, with moderate willingness to pay premiums for verified sustainable products. The chapter offers actionable recommendations to align commercial objectives with measurable sustainability outcomes.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|