Behavioral Finance and Cryptocurrency Market

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Author(s): Asheetu Bhatia Sarin (Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University, India)
Copyright: 2023
Pages: 20
Source title: Revolutionizing Financial Services and Markets Through FinTech and Blockchain
Source Author(s)/Editor(s): Kiran Mehta (Chitkara Business School, Chitkara University, India), Renuka Sharma (Chitkara Business School, Chitkara University, India)and Poshan Yu (Soochow University, China & European Business Institute, Luxembourg & Australian Studies Centre, Shanghai University, China)
DOI: 10.4018/978-1-6684-8624-5.ch014

Keywords: Accounting and Finance / Business Science Reference / Knowledge Management and Library Science / Technology Adoption & Evolution

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Abstract

With the unprecedented growth of technological development and digitalization across the globe, cryptocurrency has emerged to attract investors. It all started in the year 2013 when there were large fluctuations in the financial market. The novelty of this emerging asset class has led researchers to devise anomalous trade patterns and behavioral fallacies in the crypto market. This chapter will help researchers, academicians, and investors in understanding the importance of cognitive and emotional biases in the cryptocurrency market concerning investment decision-making. Moreover, the reader will be able to gain an understanding of the existing market and the challenges of cryptocurrency and financial technologies.

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