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Balancing Green ICT Business Development with Corporate Social Responsibility (CSR)
Abstract
The debate over green ICT has been triggered by media during the climate change summit in Kyoto in 2007. This was when the industry tried to build up a clean and non-polluting image. While the Copenhagen summit on the environment failed to produce a conclusive decision, it is now clear that its carbon footprint is a remarkable factor in all business decision making. Governments around the world have set up defined programs and targets that companies have to reach. ICT is aimed at achieving reduction in the 2% of CO2 emission levels. The advantage of the positive impact of Green ICT initiatives would be seen in the clear results in management‘s decision making. However, the adoption of green ICT programs gives the opportunity to fully rethink over current business process and develop new solutions. The benefit of environmental friendly companies can also affect the overall performance and deliver measurable results in terms of customer‘s preference, brand value, ROI, not to count the needed change of behaviour at individual and personal level (such as waste disposal). The chapter wants to outline those topics and properly address the issues behind what the author considers as equivalent to the next industrial revolution.
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