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Augmented Context-Based Conceptual User Modeling for Personalized Recommendation System in Online Social Networks

Augmented Context-Based Conceptual User Modeling for Personalized Recommendation System in Online Social Networks
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Author(s): Ammar Alnahhas (Faculty of Information Technology Engineering, Damascus University, Syria)and Bassel Alkhatib (Faculty of Information Technology Engineering, Damascus University, Syria)
Copyright: 2021
Pages: 20
Source title: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-9020-1.ch027

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Abstract

As the data on the online social networks is getting larger, it is important to build personalized recommendation systems that recommend suitable content to users, there has been much research in this field that uses conceptual representations of text to match user models with best content. This article presents a novel method to build a user model that depends on conceptual representation of text by using ConceptNet concepts that exceed the named entities to include the common-sense meaning of words and phrases. The model includes the contextual information of concepts as well, the authors also show a novel method to exploit the semantic relations of the knowledge base to extend user models, the experiment shows that the proposed model and associated recommendation algorithms outperform all previous methods as a detailed comparison shows in this article.

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