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Augment Your Business Reality with New Age Web Tools

Augment Your Business Reality with New Age Web Tools
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Author(s): Lukas Ritzel (IMI University Centre, Switzerland)
Copyright: 2011
Pages: 21
Source title: Business Organizations and Collaborative Web: Practices, Strategies and Patterns
Source Author(s)/Editor(s): Kamna Malik (U21Global, India) and Praveen Choudhary (HCL Technologies, India)
DOI: 10.4018/978-1-60960-581-0.ch016


View Augment Your Business Reality with New Age Web Tools on the publisher's website for pricing and purchasing information.


When Berners Lee invented the Internet, he for sure could not have imagined the beast he unleashed. Today, some years later, the Internet is the single most important tool of communication, leisure, and information gathering. With Web 2.0 and social networks becoming more and more mainstream, we must ask the question about what more is about to come. If ever we will look back and define the current moments in 2010 as Web 3.0, it will for sure be the talk of touch screens, 3D technologies, and most of all, the rise of Augmented Reality (AR). This more sensory Internet leads to an entirely new experience of bridging the off-line with the on-line world. It makes the use more human and easier to use because it simulates various aspects of needs and activities we would demand and use even if we were not computer freaks. This chapter talks about AR and its applications and the way it can change our lives and businesses with the support of cyberspace.

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