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Assessing the Role of Augmented Reality in Shaping the Future of the Hotel Industry: A Literature-based Perspective
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Author(s): Sahil Saini (Maharishi Markandeshwar Univertsity, India), Abhishek Ghai (Maharishi Markandeshwar University, India)and Megha Gupta (Kurukshetra University, Haryana, India)
Copyright: 2026
Pages: 20
Source title:
AI and the Future of Smart Cooking
Source Author(s)/Editor(s): Ankit Shukla (Rajamangala University of Technology, Thanyaburi, Thailand), Nagendra Yadav (Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal, India), Partho Pratim Seal (Manipal Academy of Higher Education, India)and Abhishek Tiwari (Burapha University International College, Thailand)
DOI: 10.4018/979-8-3373-4042-5.ch016
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Abstract
Augmented reality gamified experiences may entertain and engage visitors. A hotel might implement an augmented reality treasure hunt that directs guests to various locations inside the facility. Product visualization Augmented Reality (AR) is a technology that overlays computer-generated visuals over a user's perception of the actual environment, so creating a composite vision. Room customizations - Augmented reality applications for room customization enable customers to digitally alter the décor of their hotel accommodations, including furniture, artwork, and lighting. Augmented reality (AR) is transforming travel and our engagement with the world. This research seeks to examine the transformational effects of technological breakthroughs in the hospitality sector which reflects the technology is transforming the visitor experience and the operational framework of hotels, resorts, and other hospitality venues. Augmented reality enhances comprehension of how technology innovations are transforming guest experiences and operational methodologies in the hotel industry.
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