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Assessing the Level of Understanding of Non-Muslim Restaurant Operators Towards Halal

Assessing the Level of Understanding of Non-Muslim Restaurant Operators Towards Halal
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Author(s): Lloyd David Feliciano (Don Honorio Ventura State University, Philippines)
Copyright: 2025
Pages: 22
Source title: Implementing Halal Principles and Regulations in Business Governance
Source Author(s)/Editor(s): Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei), Achmad Ubaedillah (Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia), Euis Amalia (Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia)and Anis Malik Thoha (Universiti Sultan Sharif Ali, Brunei)
DOI: 10.4018/979-8-3373-3917-7.ch012

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Abstract

This study aimed to determine the level of understanding of non-Muslim restaurant operators in one of the 1st class city in the Philippines towards halal. 30 restaurant managers of casual dining restaurants participated in the conduct of this study. Descriptive type of research was utilized to determine the level of understanding of the restaurant operators towards halal. Results showed that overall, the respondents have high understanding towards halal. This study can serve as a reference to encourage the key players of the restaurant industries and the related government agencies to work hand-in-hand to see the potential of halal market in boosting the tourism industry of the locality.

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