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Assessing the Factors Influencing Ayurvedic Products in Nepal
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Author(s): Niranjan Devkota (National Planning Commission, Government of Nepal, Kathmandu, Nepal), Ragini Bajracharya (Quest International College, Pokhara University, Nepal), Ranjana Koirala (KIST Medical College and Teaching Hospital, Tribhuvan University, Nepal), Sahadeb Upretee (Central Washington University, USA), Surendra Mahato (Nepal Commerce Campus, Tribhuvan University, Nepal), Udaya Raj Paudel (Quest International College, Pokhara University, Nepal)and Sarita Agrawal (Quest International College, Pokhara University, Nepal)
Copyright: 2023
Pages: 19
Source title:
Using Multimedia Systems, Tools, and Technologies for Smart Healthcare Services
Source Author(s)/Editor(s): Amit Kumar Tyagi (National Institute of Fashion Technology, New Delhi, India)
DOI: 10.4018/978-1-6684-5741-2.ch015
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Abstract
Ayurveda is basically a natural way to preserve the health of an individual through conserving the mind, body, and spirit practiced equability with nature. Worldwide, the popularity of herbal medicines has grown, and the use of herbal medicines worldwide has increased markedly. Still there is a paucity of research on consumer awareness towards ayurvedic products in the Nepalese context. Thus, this study endeavors to understand various factors that influence consumers awareness towards ayurvedic products. The authors found quality, reasonable price, and minimal side effects are the main factors that have attracted the consumers more to purchase the ayurvedic products in Nepal. Also, this study finds significant relationship between ayurveda awareness and attitude. Thus, an increase in the awareness level of consumers, quality products at a reasonable price, and proper management of ayurveda can lead to a better ayurvedic market in Nepal.
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