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Assessing Contribution of Technology and Innovation in Sustainability: A Comprehensive Analysis of Business Sustainability in the Digital Era

Assessing Contribution of Technology and Innovation in Sustainability: A Comprehensive Analysis of Business Sustainability in the Digital Era
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Author(s): Atul Sharma (Chandigarh University, India), Kapil Kumar Aggarwal (Chandigarh University, India)and Ravneet Kaur (Chandigarh University, India)
Copyright: 2026
Pages: 16
Source title: Integrating Digital Innovation and Integrated Frameworks in Manufacturing
Source Author(s)/Editor(s): Siddhartha Paul Tiwari (Google Asia Pacific, Singapore), Eliseo A. Aurellado (Southeast Asia Interdisciplinary Development Institute, Philippines)and Adi Fahrudin (Universitas Bhayangkara Jakarta Raya, Indonesia)
DOI: 10.4018/979-8-3373-1082-4.ch005

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Abstract

Technology and innovation are crucial in all industries nowadays. Every firm grows socially, economically, politically, and environmentally as technology and innovation advance. Technology and innovation may improve efficiency, market competitiveness, and sustainability, which every company wants. This paper says technology and innovation dynamically support any business's sustainability aims. This study examines how technology and innovation help evolving firms achieve sustainability. This study includes articles, case studies, surveys, and in-depth analysis to demonstrate how technology and innovation increase supply chain management, resource usage, market competitiveness, and consumer engagement. This research helps policymakers and stakeholders improve business sustainability with technology and innovation. Practical ideas from this research article help business sustainability discourse adapt to technology and innovation. This research promotes a balanced approach to commercial success and environmental sustainability.

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