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Artificial Intelligence in the Delivery of Mobile Tourism Services

Artificial Intelligence in the Delivery of Mobile Tourism Services
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Author(s): Zafer Türkmendağ (Atatürk Üniversitesi, Turkey)
Copyright: 2022
Pages: 27
Source title: Mobile Computing and Technology Applications in Tourism and Hospitality
Source Author(s)/Editor(s): Agustinus Borgy Waluyo (La Trobe University, Australia)and Ling Tan (Australian Council for Educational Research, Australia)
DOI: 10.4018/978-1-7998-6904-7.ch008


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Tourists are more attached to mobile phones which oblige tourism businesses to give importance to the automated services in mobile phones for better services. This chapter discussed the artificial intelligence-integrated mobile technologies in tourism in terms of technological, marketing, and managerial perspectives. The integration of artificial intelligence-based open access application programming interfaces such as language translation, recommendation making, mapping, etc. to the mobile technologies created great changes in tourist behavior and business processes in tourism. Moreover, businesses can provide automated and contactless services by using mobile big data and analyze better the needs of the tourists, especially in the post-pandemic era. Finally, a framework has been proposed for artificial intelligence integration to mobile tourism services, and theoretical-managerial implications were developed.

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