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Artificial Intelligence for Social Good in Service Marketing
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Author(s): Dharna Shukla (Amity University, Lucknow, India & Professional Housekeepers Association, India)and Ranjeeta Tripathi (Amity University, Lucknow, India)
Copyright: 2025
Pages: 22
Source title:
Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies
Source Author(s)/Editor(s): Ahmad Albattat (Management and Science University, Malaysia), Norhidayah Azman (Management and Science University, Malaysia), Marco Valeri (Niccolò Cusano University, Italy)and Amrik Singh (Lovely Professional University, India)
DOI: 10.4018/979-8-3693-9636-0.ch008
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Abstract
Artificial Intelligence (AI) has revolutionized service marketing by enabling personalized customer experiences, efficient operations innovative solutions to social challenges. This study investigates how AI can be leveraged to achieve positive social outcomes in service marketing, focusing on three key areas: the integration of AI with social good initiatives, the ethical implications of AI in marketing, and successful AI implementations across various sectors. The research highlights the potential of AI to improve accessibility, encourage ethical marketing practices and promote sustainability. The study emphasizes the need for responsible AI practices to ensure that technological advancements align with social values Through literature analysis, this research outlines AI-driven social good initiatives in sectors such as healthcare, finance, education, and environmental sustainability. The findings highlight the need for responsible AI implementation, emphasizing on aspects of transparency, inclusivity, and continuous learning to maximize its benefits for society.
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