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Artificial Intelligence and Unfair Competition: Legal Strategies for Ethical and Responsible Business Practices

Artificial Intelligence and Unfair Competition: Legal Strategies for Ethical and Responsible Business Practices
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Author(s): David López Jiménez (EAE Business School, Spain & UNIE Universidad, Spain)
Copyright: 2025
Pages: 32
Source title: Transforming Corporate Social Responsibility and Business Ethics With AI
Source Author(s)/Editor(s): Martin Sposato (Zayed University, UAE)and Eduardo Carlos Dittmar (Universidad Rey Juan Carlos, Spain)
DOI: 10.4018/979-8-3693-9894-4.ch007

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Abstract

This chapter examines the impact of artificial intelligence (AI) on unfair competition and commercial law, emphasizing ethical implications and corporate social responsibility (CSR). AI has revolutionized market competition and intellectual property protection, providing tools for detecting infringements and optimizing strategies. However, it raises ethical challenges, including privacy concerns, market manipulation, and anticompetitive behavior. The chapter discusses how businesses can ethically use AI while upholding fair competition. It includes case studies and proposes a framework for integrating CSR into AI-driven competition, advocating for legal regulations to define ethical AI boundaries. By exploring the relationship between AI, ethics, and commercial law, the chapter aims to guide companies and policymakers in promoting responsible AI practices in the marketplace.

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