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Artificial Intelligence and Human Behavior in Cryptocurrency Markets: An Analysis of Herding Behavior

Artificial Intelligence and Human Behavior in Cryptocurrency Markets: An Analysis of Herding Behavior
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Author(s): Havva Koç (Okan University, Turkey)
Copyright: 2026
Pages: 36
Source title: Intersecting AI, Neurofinance, and Behavioral Finance for Decision Making
Source Author(s)/Editor(s): Aslı Kaya (İstanbul Gelişim University, Turkey)
DOI: 10.4018/979-8-3373-1494-5.ch008

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Abstract

Cryptocurrency markets, characterized by high volatility, limited regulation, and rapid digitalization, represent an area that requires in-depth analysis of investor behavior and market dynamics. In this context, herd behavior emerges as a phenomenon where investors follow collective movements instead of making individual decisions, leading to market anomalies. The dynamics of cryptocurrency markets differ from those of traditional financial markets, necessitating alternative analytical methods to understand irrational investment decisions within these markets. This study aims to investigate herd behavior in cryptocurrency markets and its impact on market volatility. It identifies that during periods of high market volatility, investors tend to exhibit more irrational movements, following herd behavior, which disturbs market equilibrium.

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