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Artificial Intelligence (AI) and the Future of Marketing Trends: Challenges and Opportunities
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Author(s): Ajay Sharma (Geeta University, India), Prashant Sharma (Dewan VS Group of institutions, India)and Ripudaman Gaur (Lloyd Business School, India)
Copyright: 2025
Pages: 24
Source title:
Artificial Intelligence in Peace, Justice, and Strong Institutions
Source Author(s)/Editor(s): Christian Kaunert (Dublin City University, Ireland), Anjali Raghav (Sharda University, India), Kamalesh Ravesangar (Tunku Abdul Rahman University of Management and Technology, Malaysia), Bhupinder Singh (Sharda University, India)and Budi Agus Riswandi (Universitas Islam Indonesia, Indonesia)
DOI: 10.4018/979-8-3693-9395-6.ch002
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Abstract
AI in customer engagement chatbots and voice assistants are AI-driven tools that improve customer engagement and give businesses the ability to provide individualized experiences by conducting sentiment analysis. Nonetheless, issues like data privacy concerns, algorithmic bias, and ethical challenges remain, which still need proper regulations and drafting more transparency. Even with these challenges, AI has vast potential, including sustainable marketing, omni-channel strategies, and AI-generated content. The future of marketing powered by AI lies around integrating technology with emotional intelligence thereby making the strategy centric towards the consumer leading to a trust factor and driving brand loyalty. Businesses adopting AI-powered marketing solutions will rise above all competition in a growing digital world. Tackling challenges head-on will be critical to unleashing AI's full potential for marketing transformation.
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