Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Artifical Intelligence and CRM: A Case of Telecom Industry

Artifical Intelligence and CRM: A Case of Telecom Industry
View Sample PDF
Author(s): Shailja Dixit (Amity University, Lucknow, India)
Copyright: 2022
Pages: 23
Source title: Adoption and Implementation of AI in Customer Relationship Management
Source Author(s)/Editor(s): Surabhi Singh (IMS Ghaziabad, India)
DOI: 10.4018/978-1-7998-7959-6.ch006


View Artifical Intelligence and CRM: A Case of Telecom Industry on the publisher's website for pricing and purchasing information.


Disruptive technologies such as IoT, big data analytics, blockchain, and AI have changed the ways businesses operate, with AI holding immense marketing transformation potential. AI is influencing marketing strategies, business models, sales processes, customer service options, and customer behaviors. AI-CRM's improving ability to predict customer lifetime value will generate an inevitable rise in implementing adapted treatment of customers, leading to greater customer prioritization and service discrimination in markets. CSPs are working through the challenging process of digital transformation, driven by the need to compete with fast-moving OTT and consumer tech players. CSPs need to move quickly and can advance digital transformation with solutions that leverage AI which can drive value across the business from network optimization and data analytics through to customer care and marketing engagement. The chapter tries to identify how AI is impacting the CRM in the telecom industry and leveraging the benefits of this technology for better customer management and growth.

Related Content

Hajer Brahmi, Boudour Ammar. © 2023. 34 pages.
Oscar Mauricio Covarrubias-Moreno. © 2023. 20 pages.
Edgar A. Ruvalcaba-Gomez, Victor Hugo Garcia-Benitez. © 2023. 22 pages.
Rodrigo Vidal-López, Jacobo Leonardo González-Ruíz, José Raymundo Marcial-Romero, J. A. Hernández-Servín. © 2023. 16 pages.
Rigoberto García-Contreras, J. Patricia Muñoz-Chávez, Rosa L. Muñoz-Chávez. © 2023. 21 pages.
Rodrigo Sandoval-Almazan, Adrián Osiel Millán-Vargas. © 2023. 18 pages.
Pablo Ramires Hernández, David Valle-Cruz, Rafael Valentín Mendoza Méndez. © 2023. 23 pages.
Body Bottom