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ARIBA: A Successful Story in E-Commerce

ARIBA: A Successful Story in E-Commerce

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Author(s): Zhongxian Wang (Montclair State University, USA), Ruiliang Yan (Indiana University Northwest, USA)and James Yao (Montclair State University, USA)
Copyright: 2010
Pages: 11
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch053

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

Ariba services major corporations, and provides services to smaller companies as well. In this chapter, the authors will examine how Ariba, a small startup company during the Internet boom of the 90’s was able to overcome hardships, survive market and industry downturns, and continue to thrive and survive in such a competitive industry. The authors will also review major events and innovations that helped the company to grow and succeed rather than to fail.

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