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AR-VR Enabled Personalized Vehicle Exploration for Urban Mobility and Smart City Development
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Author(s): N. Venkateswaran (Department of Master of Business Administration, Panimalar Engineering College, Chennai, India), A. Srinivasa Reddy (Department of Computer Science and Engineering (Data Science), CVR College of Engineering, Hyderabad, India), B. Uma Maheswari (Department of Computer Science and Engineering, St. Joseph's College of Engineering, Chennai, India), P. Suthanthira Devi (Department of Data Science and Business Systems, School of Computing, SRM Institute of Science and Technology, Kattankulathur, India), M. Aishwarya (Department of Science and Humanities, Prince Shri Venkateshwara Padmavathy Engineering College, Chennai, India)and J. K. Periasamy (Department of Computer Science and Engineering, Sri Sai Ram Engineering College, Chennai, India)
Copyright: 2025
Pages: 32
Source title:
Virtual and Augmented Reality Applications in the Automobile Industry
Source Author(s)/Editor(s): Devaraj E. (CMR University, India)
DOI: 10.4018/979-8-3693-7287-6.ch012
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Abstract
This chapter explores the use of Augmented Reality (AR) and Virtual Reality (VR) for the development of immersive showrooms, where vehicles, city-wide progressive mobility, smart city development, etc. can be personalized and experienced. AR-VR tech can generate immersed experiences such as real-time customizing, interactive test drives, and even position the client's own vehicle into his area to study how it will function on his street, for example. This all reduces the need for physical showrooms, speeds up decision-making processes, and promotes sustainable practices. Additionally, the chapter scopes the AR-VR potential in enabling urban mobility solutions by delivering real-time scenarios simulation to optimize vehicle designs and enhance the sustainability targets. By bringing together cutting-edge technology with responsive user experiences, it sets a new bar for smart city infrastructure and next-gen mobility systems.
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