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Applications of Machine Learning in Education: Personas Design for Chatbots
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Author(s): Fatima Ali Amer Jid Almahri (Brunel University London, UK), David Bell (Brunel University London, UK)and Mahir Arzoky (Brunel University London, UK)
Copyright: 2021
Pages: 42
Source title:
Machine Learning Approaches for Improvising Modern Learning Systems
Source Author(s)/Editor(s): Zameer Gulzar (BSAR Crescent Institute of Science and Technology, India)and A. Anny Leema (Vellore Institute of Technology (VIT), Vellore, India)
DOI: 10.4018/978-1-7998-5009-0.ch004
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Abstract
This research aims to explore how to enhance student engagement in higher education institutions using novel chatbots. This study's principal research methodology is design science research, which is executed in three iterations: personas elicitation, a survey and development of student engagement factor models (SEFMs), and chatbot interaction analysis. This chapter focuses on the first iteration, personas elicitation, which proposes a data-driven persona development method (DDPDM) that utilises machine learning, precisely a k-means clustering technique. Data analysis is conducted using two datasets. Eight personas are produced from the two data analyses. The pragmatic findings from this study make two contributions to the current literature. Firstly, the proposed DDPDM uses machine learning, specifically k-means clustering, to build data-driven personas. Secondly, the persona template is designed for university students, which supports the construction of data-driven personas. Future work will cover the second and third iterations.
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