The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Application of the Extended Theory of Planned Behavior to Understand Holiday Purchase Intention During the COVID-19 Period
Abstract
This study aimed to evaluate the holiday purchasing intentions of touristic consumers during the COVID-19 pandemic within the scope of the expanded TPB, which is empirically tested in very large areas in the disclosure of behaviors. In this study, in addition to TPB variables, fatigue variable was included. With the long-term nature and intensity of COVID-19, many people have naturally experienced some kind of physical or psychological fatigue. The impact of this fatigue caused by COVID-19 on the intention to buy holidays can be critical. In the first part of the study, holiday purchasing intentions, COVID-19 pandemic period, theory of planned behavior, and fatigue were explained. In the methodological part of the study, 389 people who were potential touristic consumers were surveyed. The data collected from the participants were measured by statistical analysis method, and the findings were reached.
Related Content
|
Aseela Al Harthi, Mohammad Soliman, Anam Palla.
© 2026.
28 pages.
|
|
Christoph Pachucki.
© 2026.
32 pages.
|
|
Nawel Chrouda, Mouna Damak Turki.
© 2026.
36 pages.
|
|
Mariana Taveira Gouveia, Bruno Barbosa Sousa, Cláudia Ribau.
© 2026.
22 pages.
|
|
Birendra Kishore Roy.
© 2026.
38 pages.
|
|
Aye Thiri Nyunt, Brij Kotak, Ravi Chauhan, Rituraj Jain, Kumar J. Parmar, Damodharan Palaniappan, T. Premavathi.
© 2026.
38 pages.
|
|
Muhammad Usman Tariq.
© 2026.
26 pages.
|
|
|