Application of Data Mining in e-Commerce

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Author(s): Mohamed Chajri (Sultan Moulay Slimane University, Morocco)and Mohamed Fakir (Sultan Moulay Slimane University, Morocco)
Copyright: 2016
Pages: 13
Source title: Web Design and Development: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8619-9.ch015

Keywords: Computer Science & IT / Information Science Reference / Web Technologies / Web Technologies & Engineering

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Abstract

The web in recent years has been a big trend, which helped make it a source of information and essential in the various fields of research, in particular, the commercial area that represents the e-commerce (electronic commerce). However, the competition in the e-commerce sites is very tight. This has pushed companies to conserve and retain customers rather than seeking to expand its market share by conquering politically. These requirements have introduced the extraction of knowledge from data in e-commerce sites, using data mining techniques. This article will be an introduction to the concept of data mining, a definition of economic concepts related to e-commerce, and the authors' approach to the application of data mining techniques in e-commerce.

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Application of Data Mining in e-Commerce

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