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Application of AI Technology in the Electronic Commerce Industry for Sustainable Business Growth in India
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Author(s): K. Sivasubramanian (Kristu Jayanti College, India), Shreya Acharjee (Kristu Jayanti College, India), Roopa Adarsh (Mount Carmel College, India), P. Kumarasamy (Dhanalakshmi Srinivasan University, India), R. Thamilmani (Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India)and Hepsibah Vani (Kristu Jayanti College, India)
Copyright: 2026
Pages: 28
Source title:
AI and Digital Technologies Transforming Global Industries
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (The University of Oviedo, Spain), Xi Zhang (Tianjin University, China), Muhammad Anshari (Universiti Brunei Darussalam, Brunei)and Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/979-8-3373-6097-3.ch001
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Abstract
This chapter aims to evaluate the application of AI technology in the e-commerce industry and its impact on business growth and sustainability. The application of AI technology in e-commerce for convenient shopping, mapping of products, add-on product suggestions, delivery of the product, and promotion will help business growth and sustainability. Many major online sellers are integrating AI into their businesses to provide the best services, a wide range of products, and more accessibility to remote and rural areas. It will help to reach the unreachable and needy people in the country. It analyzes it to conclude that AI intervention positively impacts the business sustainability and growth of electronic commerce in India. This review-based research work followed a descriptive approach to articulate the paper with the support of existing literature. Based on the analysis, the present chapter provides appropriate suggestions for future development in the research area.
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