Analyzing Multi-Modal Digital Discourses during MMORPG Gameplay through an Experiential Rhetorical Approach

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Author(s): Yowei Kang (Kainan University, Taiwan)and Kenneth C. C. Yang (The University of Texas at El Paso, USA)
Copyright: 2016
Pages: 24
Source title: Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments
Source Author(s)/Editor(s): Bobbe Gaines Baggio (American University, USA)
DOI: 10.4018/978-1-4666-9899-4.ch012

Keywords: Human Aspects of Technology / Information Science Reference / Media & Communications / Virtual Communities & Virtual Reality

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Abstract

The digital game industry has contributed disproportionally to the overall U.S. economy and GDP in spite of recent economic recession. The rapid ascent of MMORPGs as an increasingly popular digital game genre has affected the manners that gamers interact with each other to generate a new type of digital discourses and human experiences that are multimodal, synchronous, interactive, and engaging. Despite the existence of ample digital game research in user experience (UX) in the human-computer interaction (HCI) literature, there is a lack of programmatic exploration from a rhetorical perspective to examine the process and outcome of these digital interactions and co-generated discourses. Derived from the concept of “the rhetoric of experience,” this book chapter analyzed a representative gaming session captured in real time to study digital discourses that represent various aspects of gameplay experiences in World of Warcraft. The chapter discusses the methodological and theoretical implications of this approach to analyze and study MMORPGs and other digital game genres.

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Analyzing Multi-Modal Digital Discourses during MMORPG Gameplay through an Experiential Rhetorical Approach

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