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Analyzing Digital Transformation in Brazilian SMEs
Abstract
The COVID-19 pandemic promoted a sudden impact on businesses across the globe, leaving strong concerns about how it will affect SMEs that contribute with 40% of GDP in emerging economies, where they already operate in challenging circumstances due to institutional voids and scarce resources, in a continuous struggle to survive. In this scenario, Brazilian SMEs accelerated their digital transformation (DT) to maintain their economic activity, moving from physical stores to the virtual environment using websites, social networks, and messaging applications, in a context where effective digital inclusion becomes essential, with the effective appropriation of digital technologies. The purpose of this work is to examine in 20 Brazilian SMEs, challenges, strategies, and activities they had faced to deal with this digital transformation. This chapter is expected to fill a gap in literature as studies into SME development through social media are still in the early stages and to be a practical contribution by demonstrating true challenges and results faced in this process.
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