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Analytic Hierarchy Process as a Decision Tool for Operative Marketing

Analytic Hierarchy Process as a Decision Tool for Operative Marketing
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Author(s): Vicente González-Prida (University of Seville, Spain), Pablo Viveros (Universidad Técnica Federico Santa María, Chile), Anthony Raman (Canadian Institute of Marketing, Canada) and Adolfo Crespo (University of Seville, Spain)
Copyright: 2015
Pages: 13
Source title: Encyclopedia of Information Science and Technology, Third Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-4666-5888-2.ch529

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