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Analysis of Various Structures of Standards Setting Organizations (SSOs) That Impact Tension among Members
Abstract
As the field of ICT standardization has changed from a relatively static, monolithic environment into a very dynamic field in the last two decades, many formal standardization bodies, fora, consortia, and other types of Standards Setting Organizations (SSOs) have emerged. These SSOs have often competed against each other for the same application areas. To a large degree, these changes reflect developments in the field of telecommunications and IT themselves, including liberalization, globalization, rapid changes in technology, and convergence. More than ever before, firms can choose which standard setting body they want to join. Nevertheless, data shows that many firms decide to be members of many relevant bodies at the same time. The aforementioned changes and the multi-SSO memberships of a firm have differently influenced various types of stakeholders, which increases potential tension among members during standardization processes. This chapter intends to study such tension and the effect influenced by the structure and processes of the standard-setting bodies themselves. A framework to analyze tension within given organizational structure and processes based on Giddens' Structuration Theory is proposed. The appealing feature of this theory is that it is neither deterministic at the agent level nor at the structural level, but takes iterative influences between both levels as a starting point. This study shows how an SSO struggles to decrease tension among members and suggests propositions related to the tension that academia and practitioners can apply.
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