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Analysis of Romanian Tourism Bloggers Characteristics and Their COVID-19 Content
Abstract
Tourism is a key global economic sector that employs diverse promotional strategies, including social media and blogging. The rise of new media, especially blogs, has fundamentally reshaped communication dynamics by offering powerful platforms for personal expression and interaction. This study examines Romanian travel bloggers, analyzing their demographic characteristics and content strategies in the context of the COVID-19 pandemic. Key findings reveal a preference for nature-based travel, particularly in the spring, and for guesthouse accommodations, especially among bloggers aged 30-40. The study also observed divergent responses to the pandemic. While some bloggers adapted their content to navigate the challenges, others ceased blogging. Despite such disruptions, travel blogs reaffirm their vital role in destination development and sustaining tourism's relevance amid evolving global scenarios.
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