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Analysis of Benefits and Risks of E-Commerce: Practical Study of Spanish SME
Abstract
The objective of chapter 14 is the study of the art of e-commerce, analyzing the different existing commercial models in the market such as Business to Business (B2B), Business to Consumers (B2C), Business to Business to Consumers (B2B2C), Consumers to Business (C2B), Business to Employee (B2E), Administration to Business/Consumers/Administration (A2/B/C/A), Consumers to Consumers (C2C), Peer to Peer (P2P), Mobile to Business (M2B) and Small Office Home Office (SOHO) amongst others, the level of implementation in the work place as well as the level of acceptation in society and the regulatory framework for the development of the activity. After this study, the central theme will be one of carrying out a study of the pros and cons that e-commerce brings to the client and to the company. Moreover, a study is carried out of the implementation of e-commerce in a Small and Medium Enterprise (SME), analyzing the technological possibilities and the market of the company which is the object of the study, as well as the associated barriers and risks.
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