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Analysing Critical Success Factors for Supporting Online Shopping

Analysing Critical Success Factors for Supporting Online Shopping
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Author(s): Maria Leonilde R. Varela (Department of Production and Systems, School of Engineering, University of Minho, Guimarães, Portugal), Goran D. Putnik (Department of Production and Systems, School of Engineering, University of Minho, Guimarães, Portugal), Maria do Sameiro Carvalho (Department of Production and Systems, School of Engineering, University of Minho, Guimarães, Portugal), Luís Ferreira (Polytechnic Institute of Cávado and Ave, Campus do IPCA, Barcelos, Portugal), Maria Manuela Cruz-Cunha (Polytechnic Institute of Cávado and Ave, Campus do IPCA, Barcelos, Portugal & Algoritmi Research Centre, University of Minho, Portugal), V. K. Manupati (School of Mechanical Engineering, Division of Manufacturing, VIT University, Vellore, India) and K. Manoj (School of Mechanical Engineering, Division of Manufacturing, VIT University, Vellore, India)
Copyright: 2021
Pages: 19
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch025

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Abstract

Online shopping is nowadays is a highly frequent action but there are several critical factors that have to be considered for enabling websites and platforms to be able to offer all necessary requisites for guaranteeing user friendly, secure and also enjoyable shopping experiences to clients, offering them exactly what they expect to buy, and quickly find, among a huge offer available online. In this paper, a set of considered critical success factors are analysed on a set of top ranked websites, about luxurious furniture, to understand to what extent these critical factors are satisfied. The results can be taken into consideration for implementing a successful business through e-commerce from herein analysed perspectives.

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