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An Overview of Fruits and Vegetables' Retail Supply Chain Models in India
Abstract
India is the second largest food producer in the world. Various high temperate Fruits and Vegetables (F&V) are widely grown in Himalayas and Terai region of India. They are important to the various retailers in the plain areas across all the seasons. It has gained its credibility for providing sustainable income, nutritional security and for providing employment opportunities by retailing, both in rural and urban areas. As the population is increasing, demand for fresh F&V are also increasing day by day, but at the same time various issues are hindering the growth of retail sector. This chapter presents an overview of F&V retail supply chain in India as it plays a very vital role in the growth of Indian economy, and is also directly related to the health and happiness of the customers. The different types of retail supply chain models which are currently followed by Indian F&V retail formats/retailers (traditional or unorganized retailers and modern or organized retailers) and various issues related to the retail supply chain of this sector are also discussed in this chapter.
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