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An Introduction to Consumer Psychology

An Introduction to Consumer Psychology
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Copyright: 2018
Pages: 19
Source title: Utilizing Consumer Psychology in Business Strategy
Source Author(s)/Editor(s): Tevfik Dalgic (University of Texas at Dallas, USA)and Sevtap Unal (Izmir Katip Celebi University, Turkey)
DOI: 10.4018/978-1-5225-3448-8.ch001

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Abstract

Consumer psychology has been vital to the business world from its initial stages until the sales and sometimes even after the sales (providing updates, spares, and services). Marketing has focused strategies that provide consumer satisfaction. It has never been static but always has renewed itself according to the changing and developing world. This chapter provides an introduction to consumer psychology.

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