The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
An Introduction to Consumer Psychology
Abstract
Consumer psychology has been vital to the business world from its initial stages until the sales and sometimes even after the sales (providing updates, spares, and services). Marketing has focused strategies that provide consumer satisfaction. It has never been static but always has renewed itself according to the changing and developing world. This chapter provides an introduction to consumer psychology.
Related Content
Isik Cicek.
© 2024.
23 pages.
|
Oluwabunmi Bakare-Fatungase, Sudetu Oseni.
© 2024.
24 pages.
|
Iris-Panagiota Efthymiou.
© 2024.
21 pages.
|
Thanuja Rathakrishnan, Thivashini B. Jaya Kumar, Feranita Feranita, Woon Leong Lin.
© 2024.
29 pages.
|
Tobias D. Herbst, J. Piet Hausberg.
© 2024.
28 pages.
|
Ozlem Erdas Cicek.
© 2024.
18 pages.
|
Ayse Asli Yilmaz.
© 2024.
20 pages.
|
|
|