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An Initiative to Cater Healthy Milk to the People in Bhubaneswar: The Future of A2 Milk in Bhubaneswar - En Route to Success
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Author(s): Sujit Kumar Patra (Jaipuria Institute of Management, Lucknow, India), Sunil Kumar (Department of Entrepreneurship, GITAM School of Business, GITAM University, Visakhapatnam, India)and Subhendu Kumar Mishra (Department of Entrepreneurship, GITAM School of Business, GITAM University, Visakhapatnam, India)
Copyright: 2025
Pages: 20
Source title:
Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape
Source Author(s)/Editor(s): Ponmalar N. Alagappar (Universiti Malaya, Malaysia)and Ramakrishna Yanamandra (Skyline University College, UAE)
DOI: 10.4018/979-8-3693-9261-4.ch002
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Abstract
DESI DAYS FOODS, established by Mr. Sarbanam Sabat in 2018 in Bhubaneswar, aims to provide pure A2 milk, addressing a significant gap in the market. With a Master's in Commerce and over ten years of corporate experience, Sabat leveraged support from Odisha University of Agriculture & Technology experts to understand the dairy industry's intricacies. His mission was fueled by the desire to combat adulteration, which often compromises milk quality. A2 milk's global market is booming, driven by rising disposable incomes and health awareness. Despite competition from established brands like Amul and Pride of Cows, Sabat sees vast potential among consumers, particularly in Tier-1 cities. DESI DAYS FOODS, established by Mr. Sarbanam Sabat in 2018 in Bhubaneswar, aims to provide pure A2 milk, addressing a significant gap in the market. With a Master's in Commerce and over ten years of corporate experience, Sabat leveraged support from Odisha University of Agriculture & Technology experts to understand the dairy industry's intricacies. His mission was fueled by the desire to combat adulteration, which often compromises milk quality. A2 milk's global market is booming, driven by rising disposable incomes and health awareness. Despite competition from established brands like Amul and Pride of Cows, Sabat sees vast potential among consumers, particularly in Tier-1 cities.
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