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An Exploratory Study of Metrics Used to Measure the Impacts of Social Media Utilization on Business Performance

An Exploratory Study of Metrics Used to Measure the Impacts of Social Media Utilization on Business Performance
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Author(s): Celeste See-Pui Ng (Yuan Ze University, Taiwan)
Copyright: 2015
Pages: 11
Source title: Encyclopedia of Information Science and Technology, Third Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-4666-5888-2.ch275

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