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An Examination of the Role of Restaurant Attributes on Patrons Dining Experience and Their Post-Purchase Intentions
Abstract
The purpose of this chapter is to determine the relationship between restaurant attributes and customers' overall perception and return patronage, and whether dining occasions relate to return patronage. A sample survey method was used, with a structured questionnaire as the research instrument, at a restaurant in Bangalore, (India). Data from 400 restaurant patrons as respondents was used for statistical analysis. Frequencies, Means, Chi-square and Spearman rank-order correlation were used to analyze data. Findings showed that there is a correlation between restaurant attributes and customers' overall perception. Results also indicated that there is a relationship between return patronage and restaurant attributes and dining occasions. Managerial implications are addressed and discussed.
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