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An Epitome Shift in Consumer Experience: The Impact of Metaverse on the Retail Sector

An Epitome Shift in Consumer Experience: The Impact of Metaverse on the Retail Sector
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Author(s): V. Kiruthiga (SRM Institute of Science and Technology, India)and S. Catherine (SRM Institute of Science and Technology, India)
Copyright: 2024
Pages: 10
Source title: Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, Punjab, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-1866-9.ch007

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Abstract

The retail industry is just one of several sectors affected by the fast-developing metaverse, a virtual reality environment that combines the real world and the internet. The immersive and interactive experiences that the metaverse introduces reshape the conventional shopping environment. In summary, the metaverse is bringing about a new age for the retail sector and changing both how consumers purchase and how retailers run their businesses. A successful and long-lasting integration of the metaverse in the retail sector requires careful evaluation of the ethical and practical ramifications. Adopting these technical breakthroughs can put merchants at the forefront of the changing consumer landscape.

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