The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
An Aid of Business Intelligence in Retailing Services and Experience Using Artificial Intelligence
|
|
Author(s): M. Parveen Roja (PSNA College of Engineering and Technology, India), Manoj Kuppam (Medline Industries Inc., USA), Surendra Kumar Reddy Koduru (GILEAD Sciences, USA), Rameshwaran Byloppilly (City University, Ajman, UAE), Sunil Dutt Trivedi (FMS-WISDOM, India)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
Copyright: 2024
Pages: 17
Source title:
Cross-Industry AI Applications
Source Author(s)/Editor(s): P. Paramasivan (Dhaanish Ahmed College of Engineering, India), S. Suman Rajest (Dhaanish Ahmed College of Engineering, India), Karthikeyan Chinnusamy (Veritas, USA), R. Regin (SRM Instıtute of Science and Technology, India)and Ferdin Joe John Joseph (Thai-Nichi Institute of Technology, Thailand)
DOI: 10.4018/979-8-3693-5951-8.ch002
Purchase
|
Abstract
The retail industry is facing a lot of changes and challenges with the transformation from brick-and-mortar retailing to omnichannel presence with the innovation of online digital and mobile commerce. That, too, the role of artificial intelligence in aiding business intelligence is indisputable. Artificial intelligence has a tremendous role in the transformation of the retail industry. Rather than a mere supplier of customer needs, they now focus on the seamless experience to their customers to retain their customers throughout their lifetime with attractive service, products, and promotion components customized with the help of artificial intelligence. These artificial intelligence tools and techniques help retailers in this aspect to provide convenience and better customer experience. This artificial intelligence enables retailers' success in the omnichannel marketing strategy with the increased usage of AI applications in consumer-based products.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|