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Algorithmic Narcissism and the Passion Economy: Identity, Visibility, and the Ideology of Self-Performance

Algorithmic Narcissism and the Passion Economy: Identity, Visibility, and the Ideology of Self-Performance
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Author(s): Noprita Herari (Universitas Negeri Jakarta, Indonesia), Mohd Nur Najmi Nuji (Universiti Teknologi MARA, Malaysia), Rino Febrianno Boer (LSPR Institute of Communication and Business, Indonesia)and Sandy Allifiansyah (Universitas Negeri Jakarta, Indonesia)
Copyright: 2026
Pages: 34
Source title: Digital Ideologies in the Age of Algorithmic Culture
Source Author(s)/Editor(s): Esra Gökçen Kaygisiz (University of Giresun, Turkey)
DOI: 10.4018/979-8-3373-4531-4.ch008

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Abstract

This chapter reveals how the passion economy (celebrated as a space of creativity and autonomy) quietly depends on algorithmic narcissism, a system that measures the self through visibility, metrics, and constant performance. While digital platforms promise empowerment, they also reshape identity, emotional labor, and authenticity into forms of self-exploitation. This chapter brings us to the central question: what happens when passion becomes performance, and the self becomes an algorithmic project? Ultimately, it invites readers to imagine a future where creativity is measured not by visibility but by humanistic connection.

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