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AI in Sports Analytics

AI in Sports Analytics
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Author(s): Rio Darma Wanto (Universitas Esa Unggul, Indonesia), Binastya Anggara Sekti (Universitas Esa Unggul, Indonesia)and Gusti Muhamad Sardana (Universitas Esa Unggul, Indonesia)
Copyright: 2027
Pages: 27
Source title: Encyclopedia of Modern Artificial Intelligence
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Founding Editor-in-Chief, Information Resources Management Journal (IRMJ), USA)
DOI: 10.4018/407624

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Abstract

The advancement of artificial intelligence has revolutionized the modern sports ecosystem by transforming performance analysis, tactical decision-making, and fan engagement. AI enables real-time monitoring of athletes' physiological conditions through wearable devices and processes the data using edge computing to ensure fast and secure responses. In game strategy, AI is used to analyze team formations, predict match scenarios, and support evidence-based decisions, replacing intuition with data. In the commercial domain, technologies such as NLP and Generative AI allow content personalization, automated highlight generation, and enhanced experiences in smart stadiums. However, the integration of AI also brings ethical challenges, including athlete data privacy, algorithmic bias, and technological inequality. Therefore, the success of AI implementation in sports depends heavily on ethical governance, multidisciplinary collaboration, and an inclusive, adaptive approach to innovation.

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