The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
AI-Generated Folklore for Culturally Resonant Storytelling in the Digital Age: Bridging Tradition and Technology in Storytelling
Abstract
As digital technologies evolve, AI's role in crafting and disseminating cultural narratives presents a groundbreaking opportunity for marketers to engage digital natives through personalized, culturally resonant storytelling. This research explores the potential of AI-generated folklore to revolutionize marketing by creating narratives that bridge generational gaps and enhance global connectivity. It also addresses the ethical implications and stresses the importance of authenticity in leveraging AI for storytelling, ensuring that these narratives celebrate cultural diversity rather than misappropriating it. By examining the dynamic relationship between technology, culture, and marketing, this study proposes a new paradigm where AI is not merely a tool for targeting and analysis but a creative collaborator capable of crafting content that resonates deeply on a human level.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|