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AI-Driven Campaigns: Inclusive Targeting and Messaging for Diversity, Equity, and Inclusion in Marketing
Abstract
Artificial Intelligence (AI) is transforming contemporary marketing by enabling brands to create inclusive, equitable, and culturally resonant communication at scale. This chapter explores how AI-driven systems—through advanced segmentation, generative content, fairness-aware algorithms, and accessibility technologies—can enhance diversity, equity, and inclusion (DEI) across global markets. Drawing from theoretical foundations, empirical studies (2018–2024), and methodological frameworks, the chapter demonstrates both the transformative potential and the risks of algorithmic bias, representational inaccuracies, and ethical dilemmas. It proposes human-centered, culturally grounded, and policy-aligned approaches to mitigate discrimination and strengthen trust. Ultimately, the chapter positions inclusive AI-driven marketing as a pathway to ethical innovation, equitable digital participation, and socially responsible brand engagement.
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