AI and Co-Creation for Innovation in Tourism Business Settings

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Author(s): Lenin Vinod (Pondicherry University, India), Devraj Vinayagam (Pondicherry University, India), Venkata Rao Yedla (Pondicherry University, India)and Sampada Kumar Swain (Pondicherry University, India)
Copyright: 2025
Pages: 18
Source title: Advancing Smart Tourism Through Analytics
Source Author(s)/Editor(s): Bindi Varghese (Christ University, India)and Sandhya H. (Christ University, India)
DOI: 10.4018/979-8-3693-3715-8.ch002

Keywords: Business Science Reference / Data Analysis & Statistics / Hospitality, Travel, and Tourism Management / Library & Information Science

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Abstract

The dynamic intersection of Artificial Intelligence and co-creation of experience in Tourism drives innovation and enhances customer satisfaction. The role of AI is employed to understand personal preferences of customers, delivering personalized services, improving service efficacy. The AI driven technologies of AR, VR, Chatbots can be used to enhance and facilitate co-creation process providing interactive experiences for tourists. The conceptual framework for smart tourism through integration of AI and operational strategies in tourism organizations coerces innovation to create value proposition and competitiveness. The chapter explores the theoretical foundations of co-creation and artificial intelligence by analysing the implications for tourism business and elucidating practical strategies through empirical insights and case studies across various facets of tourism value chain. The chapter also focusses on key challenges and ethical practices in tourism by providing suggestions for minimizing risk and optimizing advantages.

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AI and Co-Creation for Innovation in Tourism Business Settings

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