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AI and Blockchain-Driven Digital Marketing: Impact on ROI, Conversions, and Sales
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Author(s): Apoorva Verma (Rajasthan Technical University, India), Cristina Ciliberto (University of Messina, Italy)and Leena Bhatia (Rajasthan Technical University, India)
Copyright: 2025
Pages: 28
Source title:
Strategic Blueprints for AI-Driven Marketing in the Digital Era
Source Author(s)/Editor(s): Rhytheema Dulloo (Hindustan Institute of Technology and Science, India), Anand Kurian (University of Exeter Business School, UK), Minja Bolesnikov (Swiss School of Business and Management, Switzerland), Ilse Struweg (University of Johannesburg, South Africa)and Kaliyan Mathiyazhagan (Thiagarajar School of Management, India)
DOI: 10.4018/979-8-3373-3897-2.ch011
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Abstract
In the digital age, Artificial Intelligence and Blockchain are transforming marketing by establishing new benchmarks in trust, personalization, data security, and efficiency, critical for businesses in today's competitive landscape. While traditional marketing struggles to meet consumers' demands for meaningful interactions in the experience economy, AI and Blockchain are revolutionizing digital marketing approaches. This empirical study uses Power BI to analyze 100 marketing campaigns across six industries, evaluating these technologies' impact on ROI, conversion rates, CTR, and sales. Results show AI-powered campaigns achieve 4.8% average CTR and 19% higher conversion rates than traditional campaigns, significantly enhancing customer engagement and sales. Blockchain-driven strategies build trust and consistency, increasing overall ROI by 23%, particularly in Real Estate and Finance. The research reveals industry-specific patterns: Finance and Retail benefit most from AI implementation, while Blockchain demonstrates stronger customer retention capabilities in Real Estate.
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